What should you write in your LinkedIn headline?
Is it a bad idea to write Guru, Ninja or Rockstar in your LinkedIn profile?
It really has 2 answers depending on what you are using your LinkedIn for.
As far as how you should write your LinkedIn headline for a job search…
I like to utilize LinkedIn headlines to also stand out as a leader in the industry, but in a more congruent fashion to keep in line to your industry and position type.
Examples of great LinkedIn headlines are:
A great LinkedIn profile will state job wanted and key specialties and metrics you can bring out. This is much stronger than putting Engineering Guru or Marketing Rockstar or Operations Ninja. Yes, they are funny, but let’s stick with professional aspects here.
To develop your LinkedIn headline for business branding–
i.e. you are an entrepreneur, I say ROCK out your profile. Not only will it help you stand out as a leader in your industry as a business, but it shows off your personality!
Like mine- I’m a Resume Writer & Career Coach in a sea of tons. What makes me stand out besides my awesome resumes and clients getting interviews? lol My profile! As you can see in the below image I’m all about standing out as a Wicked Awesome Resume Writer. 😉 It’s slang best used in Business Branding aspects.
Hope this helps explain how to make sure your LinkedIn profile stands out. It is usually a very easy makeover to do to make sure you are a leader in your industry and a serious candidate if job searching or a to stand out as a BRAND if you are a company.
Please feel free to reach out to me if you have any other questions. Connect with me on LinkedIn